Ever heard the old saying, "Measure twice, cut once?" It means that you should spend more time planning than executing. That is exactly the case in copywriting.

Let me describe a worst-case scenario for you:

You find a great affiliate product to promote. You spend weeks working on your sales letter. You go over every word, polishing it into a sleek, attention grabbing work of art. You buy a domain name, you put up your website. You start your pay per click ad campaign.

Then you sit back, and wait for the money to start rolling in. But something is wrong.

The money doesn't roll in.

Your pay per click campaign is ringing up huge bills, but you are not getting many sales. A few, sure, but not enough to offset your campaign costs. In a panic, you pause your pay per click advertising. You change the ads. You tweak your bids. You start up again.

And it still sucks.

What's going wrong? Chances are, the problem did not start with your ad campaign, or your sales letter. The problem started much sooner than that.

It happened because you failed to properly plan your entire copywriting program.

Planning is arguably the most important part of the copywriter's job. Planning involves researching your product, your prospective market, your competition...everything. Before your write a single word of copy, you should know your niche inside and out. Only if you completely understand your prospective buyers and their motivations for purchasing your product (and their objections for NOT purchasing it) will you be able to put together a great sales letter or advertisement.

And that is why this chapter of the Quantum Copywriting System is so critical. Because without proper planning, you risk wasting precious hours and dollars on an advertising campaign that might just go nowhere.

I don't want that to happen to you. In fact, if you've done a good enough job in the planning phase, then the rest of it will come easy.