Without a great offer, you have nothing to sell.  So creating that offer will be one of your most important tasks as an internet marketer. 

The offer consists of three parts:

* The price,
* The bonuses
* The upsell

I've mentioned this before, but I want to repeat it once again. If you have not read Mark Joyner's bookThe Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less, you really should. It describes exactly how to craft an offer that your readers will find, well, irrisitable.

Anyway, let's get talk about your offer.

Ever heard the old saying, "Measure twice, cut once?" It means that you should spend more time planning than executing. That is exactly the case in copywriting.

Let me describe a worst-case scenario for you:

You find a great affiliate product to promote. You spend weeks working on your sales letter. You go over every word, polishing it into a sleek, attention grabbing work of art. You buy a domain name, you put up your website. You start your pay per click ad campaign.

Then you sit back, and wait for the money to start rolling in. But something is wrong.