When you customers finally buy from you, some of them will experience buyer's remorse. Not all of them, but some of them.

And that is a natural thing. It happens all the time, for purchases great and small. Hell, I've felt buyers remorse at the purchase of a $5 used book (because I thought I could get it elsewhere for less).

The danger for you as a marketer is that buyers remorse can lead to refund requests.

A way to get around that is to follow up with your customers by providing them with something special - an unexpected extra that you did not mention anywhere in your sales pitch.

It could be a secret bonus, or it could be a personal phone call from you, or just a note - as personal as you can make it - that reminds the buyer why they purchase your product and the benefits they will receive from it.

It's something simple that costs you nothing, but can save you a lot of money.