When it's time to buy, the last thing you want to do is make it tough for your customers.

People want something that's easy and simple.

Microwaveable products and services. That's what we crave. Easy and simple to use. Push a button and be done with it.

So if you want to increase your business, keep it as easy as possible.

If it's an ebook, make it as easy to read as you can.

Give step by step instructions if possible. People want to think as little as possible.

And, if you are offering some kind of service, like web hosting, make sure your hosting options for uploading files, checking email and the other things associated with web hosting packages are all easy to follow and execute.

If you keep the words easy and simple in mind when promoting your product or service, you're more likely to have more satisfied customers in the long run.