Without a strong call to action, your sales letter will fail.
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One technique that you might want to consider is the "lift letter." This is a technique that comes out of old-school direct mail marketing, but may still have applications for your copy.
In traditional direct mail, the lift letter tends to be a separate envelope or piece of folded paper – usually a different color, that says: "Read this if you decide not to order."
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I can't give you a hard-and-fast rule about how to ask for the sale. Just some guidelines. Feel free to vary the order of these in your own sales letters.
Here are is a typical order for concluding a letter.
* Sum up your offer with a bullet-point list of your product benefits.
* List the bonuses
* Describe the guarantee
* Mention the scarcity of the product again
* Provide the price
* Link to the order form
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E-books in the Internet Marketing niche are regularly selling for $97 these days. Seminars cost hundreds or even thousands of dollars. That seems like a lot of money, doesn't it?
How the hell do they get people to pay that much?
Read this page to the end, you'll learn the techniques that make high prices seem like reasonable prices.
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When it's time to buy, the last thing you want to do is make it tough for your customers.
People want something that's easy and simple.
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When you customers finally buy from you, some of them will experience buyer's remorse. Not all of them, but some of them.
And that is a natural thing. It happens all the time, for purchases great and small. Hell, I've felt buyers remorse at the purchase of a $5 used book (because I thought I could get it elsewhere for less).
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