As you read each letter of this chapter, you'll begin to see how much the Quantum Copywriting system can really help you create brilliant advertisements and sales letters. Little by little, the lessons are improving your ability to write great copy.

And this lesson will be no exception. But I can't take credit for it.

Most of what I am about to tell you comes from master copywriter Joe Vitale.

In his book, Hypnotic Copywriting, he lays describes how planting subtle suggestions in your copy can mold your prospects perceptions of your product. And the great thing about this is that your readers will not know you are doing it.

There are four primary methods for planting these thought-guiding seeds:

1. Using commands
2. Imply acceptance of your statements by others
3. Describe the reactions of others
4. Tell your readers what they are feeling


Let's go through each of these.

Using Commands

Joe recommends punctuating your copy with instructions for your audience. These are like hypnotic suggestions, urging your prospects to take action. So try dropping a few of these into your copy Do it. Go for it. You should take a look. If I were you, I'd... Buy it now.

Imply Acceptance By Others

Use statements that suggests other people accept what you are saying as unalterable fact. This technique makes use of the power of the concept of "social proof," which implies that if others are doing something, it must be the correct thing to do. In this case, you are suggesting that other people accept this as fact, so the reader should also.

Put some statements like these into your copy

* Like you, I'm...
* You know that
* Its common knowledge that
* Most smart entrepreneurs agree that
* You've probably heard people say that...

Describe the Reactions of Others

Your copy should tell a story. Part of that story concerns the protagonist, the main character of the story. But there will be other characters, and the way they react can influence the opinions of your readers. For example...

Don't say Fred was successful. Instead, say "Fred's buddies noticed a change in his posture. He seemed thinner, more confident. He told them it was because he just made his first sale. They wanted to know more."

Do you see what's happening here? Your story is about one thing...but the implication is about how great your product is. You write the story, but you let the reader draw the conclusion. In other words, there is a subtext, and indirect story that you are telling.

Tell Your Readers What they are Thinking

This is truly like a hypnotic suggestion. Try these phrases in your copy:

* What if you ...
* Little by little you begin ...
* And as you absorb this information, you'll ...
* And as you are thinking about ...
* You become really interested in ...
* Are you beginning to see how ...
* As you read each word in this letter ...
* Have you noticed that ...
* Now I would like to help you experience ...
* Wouldn't it be amazing if ...
* And you will sink deeper and deeper ...
* And you will start to feel better and better about ...
* The further and further you browse toward the end of this report, slowly your problem...



These simple phrases can have a huge impact on your copy. Have you noticed how you already want to include them in your next sales letter?

Go for it.