They say there's only one rule of copywriting: Don't be boring. There's just one big problem with that.

It's damned hard to write copy that isn't boring.

Luckily, the Quantum Copywriting System provides you with an arsenal of tools that will keep your copy flowing like champagne on New Year's Eve. And one of the most important techniques is the ability to paint mental images with words.

You need to not only describe you product and its benefits: you need to make your prospects see, touch, taste and feel those benefits. Here's how.

Go crazy with your verbs.

Don't say beat. Say crush or stomp or obliterate.

Don't say taste. Say savor or  enjoy or delight in.

Use verbs that make the action visceral, so your prospects not only know what you are talking about – they feel it.

Some more examples:

Don't say "obtained." Say...

* Stole
* Plundered
* Grabbed
* Commandeered
* Hijacked



Don't say "you'll like this." Say...

* You'll faint when you see this
* Love
* Lust
* Swoon over



Don't say "want." Say...

* Crave
* Lust after
* Covet
* Beg for



Create great mental images with your words. Pictures get your readers away from facts, putting them in an emotional state. And images stay with the reader, while facts and figures are easily forgotten. Here's what I mean.

Let them see the benefit in action: "Imagine the astonishment of seeing your very own website up there on the Internet!".

Let them feel the excitement: "Imagine the thrill of getting that e-mail from your merchant account, announcing your very first order!"

Let them taste the delights of success: "Once that deal is signed, all that remains is for you to open the champagne!"

Let them smell the awesomeness of your offer: "Just picture yourself sinking into the sumptuous seats of that prestige car and getting that "new car" smell!".

Let them listen to the price of winning: "Imagine sinking into a blissful sleep to the sound of the surf in your very own beach house."

Let them shiver with delight: "Imagine the sheer exhilaration you’ll experience when you’re no longer working for the man – but for yourself alone!"

Finally, you can create memorable images in the prospects mind by asking them to do the work for you, by imaging themselves successfully using your product.

This is another way of focusing on the benefits, not the features.

Just look at the examples I've listed above. They tell the reader to "Imagine the thrill" or "Just picture yourself."

You sketch out the image, but they fill in the details with their own imaginations. This appeal to the readers ego by having them paint a picture off success with your product.

Joe Vitale says, Ask yourself, what does the reader want? Focus on giving that to them.

What's the point of creating these mental images? Why not just list the specs of your product, and compare your features to the competition? Because painting vivid pictures with words creates the perception of a product of great value, so the price does not seem so great when you get to it later on.

And that is a skill that every great copywriter or salesperson needs.