I put up a simple website that has generated $1,066 completely on autopilot. How did I do it?  I will tell you how, in a minute.

But first, you need to hear about this.

There was a psychologist in the Soviet Union named Bluma Zeigarnik. She noticed that unfinished tasks create a sense of unease in people, a feeling like they need to stick around to finish the task. In fact, they will even read something that they don't necessarily want to read, if there is the promise of fulfilling some unfulfilled task at the end of it. It's called the Zeigarnik Effect. Keep reading, because this is important.

In copywriting, you want your readers to stick around and read your sales pitch to the end. So...

Using this technique will keep them glued to their screens, until you reveal the information that will answer their question and solve their unfinished business. They want to relieve that mental discomfort, so they have no choice but to stay with you. Here's how you can use this in your own sales letters.

Make an intriguing statement. Then say something like "More on that in a bit..." Then give them your pitch. Wrap up with something that answers that original statement.

Of course, that answer cold be at the very end of the sales letter. It's that simple.

So how did I make $1,066 with a simple website? Well, the quick answer is that I filled it with public domain information.

But I'll tell you about that some other time. For now, just think about how I used the Ziegarnik effect to pull you to the bottom of this page.