Engagement means keeping prospects glued to every word of your sales letter.
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One you've roped 'em in with a great headline and amazing first paragraph, your next challenge is to keep your prospects engaged in your copy.
When I say "engaged," here is what I mean.
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The main purpose of the Engagement section of the Quantum Copywriting System is to build a burning interest in the product and to deal with objections. Don't kid yourself. There will be objections. Oh, yes.
Here are some of the most common ones:
* You are not honest
* You have a bad reputation
* Your industry has a bad reputation (or, I have been burned before buying this sort of thing in the past)
* I don't believe you can do what you claim
* I don't have time to read this sales letter
* I can't afford it
* But will this work in my situation?
* What happens after I've bought it?
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Let's continue with the lesson on overcoming objections, shall we?
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As you read each letter of this chapter, you'll begin to see how much the Quantum Copywriting system can really help you create brilliant advertisements and sales letters. Little by little, the lessons are improving your ability to write great copy.
And this lesson will be no exception. But I can't take credit for it.
Most of what I am about to tell you comes from master copywriter Joe Vitale.
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Let me tell you about a guy I know. He started out in affiliate marketing a few years ago, and didn't have a clue what how to make money. He started from square one. Not knowing any better, he opened an Amazon affiliate account, put up a simple website, and ran some pay-per-click ads.
Did he get rich?
No.
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