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If you are selling anything online, there are some typical elements that have become the norm in selling. Most every website you'll come across has some of these elements, whether it's a sales page on Amazon, or a long-form sales letter for an e-book, or a website promoting some weight loss program. If you want to learn how to write sales letters, you'd better pay attention.
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Let me ask you a question: What's the most important thing you need to build a successful online business?
Think about this for a moment. Is it a great product? Super domain name? Hot ads and a beautiful design?
Well, all of that helps. But it's not enough. Without this one secret ingredient, your sales will not come close to their full potential. Doesn't matter whether you are into affiliate marketing, or selling in online auctions, or producing your own information products.
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Every copywriting assignment is different. Every brochure, every sales letter, every pay-per-click ad...each one demands a unique approach. But... There are some rules that apply - no matter what you are selling, or how you are selling it.
And that's why I've created the 10 Commandments of Copywriting. These are the unbreakable, immutable rules of copywriting.
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I want to share with you a cold, hard fact about the copywriting business: most sales copy fails.
Sad, but it's a fact.
And that raises a question: Why? What's going wrong? Well, there are a lot of reasons. Sometimes the copy is hard to read, sometimes it doesn't clearly describe the benefits, and sometimes it just plain boring.
But those aren't the MOST important cause of copywriting failure. The most important cause is lack of credibility.
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